Systems in production, not portfolios in Figma
Everything below is live software with real users, real payments, and real consequences. Several of these businesses are our own, which is exactly the point: we ship what we are willing to run ourselves, and we publish the numbers that did not go our way alongside the ones that did.
Software running real businesses
Bridal and alterations platforms
Two complete systems running our own stores: booking, pipeline, POS, payments, storefront, and customer portal.
Read the case studySelf-publishing events platform
A nightlife site that maintains itself, with an AI vision gate that refuses to publish anything it cannot verify.
Read the case studyNYC restaurant group
Reservations, large-party deposits, event ticketing, and SMS confirmations on one platform the venues own.
Read the case studyBecause we own the data layer, we can prove what worked
We do not sell ad management on its own. We run paid media for businesses whose booking systems we built, because that is the only way to trace a click to a real order instead of a conversion column. These two case studies include the findings that embarrassed us, which is the only kind worth reading.
Bridal Google Ads
A 17x branded-click overpay found, and a budget cut that raised bookings.
Read the case studyBronx med spa
Ad account rebuild, call tracking, and a profile that advertised the wrong services.
Read the case study