The platforms that run our own stores
The problem
Bridal retail and alterations run on appointments, fittings, deadlines, and thousands of small details. Off the shelf tools covered pieces of it. Nothing covered the business.
What we built
Two complete platforms. The bridal system handles the full journey: appointment booking, sales pipeline, rentals, invoicing, an online storefront, and a customer portal, backed by roughly 620 API endpoints and about 1,861 automated tests, deploying improvements daily. The alterations system is a CRM and POS with work order kanban, smart job assignment, customer notifications, and AI briefings, protected by about 1,407 tests.
The SEO engine
The bridal platform includes an automated content system with publishing safety gates. Over 90 days it published 44 optimized posts without a person touching them and earned 126,154 search impressions, with a 7.8% click through rate on the booking page. Content that would cost thousands in writer fees ran on autopilot.
Why it matters to you
These are not demos. Real brides, real fittings, real Saturday chaos have been stress testing these systems daily for years. When we build for your business, this is the standard the software has already met.