Growth Marketing
Paid media, for businesses whose systems we built
This is an add-on, not our main event. We take on ads when we own the data layer underneath them — the site, the booking flow, the CRM — because that is the only way to trace a click to an actual order instead of trusting a conversion column. If someone else built your stack, we will audit it honestly and tell you whether it is worth us running.
What we run
- Meta and Google Ads management: structure, audiences, creative strategy, and weekly optimization.
- Conversion tracking engineering: server side Meta Conversion API, GA4 events, and cross platform attribution set up correctly, verified before a dollar is spent.
- Account audits: a 90 day review that names the wasted spend, the broken tracking, and the scaling opportunities in plain English.
- Technical SEO on the pages that sell: our own storefront was serving Google about 105 characters per product page, and 139 product URLs earned zero impressions in 90 days. We fixed the rendering and the crawl path, and the first pages hit page one within 48 hours. We would rather fix that than publish more blog posts.
The verification habit
We learned our rules with real money on the line. Before any campaign goes live we verify the conversion event actually fires and the landing page actually renders, because a dead page can hide behind a healthy status code. Those checks are permanent gates in our process, not a one time setup.